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Deltamarin and Barry Rogliano Salles took
great care in naming the new product.
“Markku wanted to have a name that
reminded people of Deltamarin, which
is understandable,” says Cadiou. “I have
seen several designs with funny names
in the market, like Seahorse, and nobody
can actually say what the design company
behind it is, which is a marketing failure in
my opinion. So, Markku was adamant that he
wanted a word reminiscent of Deltamarin.
When he said this, I said I would also like to
have something relating to BRS, so we decided
to baptise the new design B.Delta.”
“We had earned royalties from previous
contracts, but it was nothing to write home
about,” says Kanerva. “This time we signed
deals that earned us royalties every time a
ship was made applying the same design.
And those numbers were significant. In the
early days, it was about half a million per
ship – considerable revenue. Previously,
we had only been paid once, on signing
the design contract, but now that we were
talking about a series of ships, it opened a
whole new business model for us and made
it possible for us to develop our activities.”
“With help from BRS, we sold our first
B.Delta37 to a French shipowner Louis Dreyfus
Armateurs, better known as LDA. People made
Rt. Hon. Paul E. Martin,
the self-unloader bulk
carrier, built at Chengxi
Shipyard in China for
the Canadian owner CSL
International.
(PHOTO: CSL INTERNATIONAL)